2026年10月1日
RevShare vs CPA: Which Casino Affiliate Deal Pays More?
RevShare vs CPA compared: how each casino affiliate deal pays, when a hybrid makes sense, the risks on each side, and a worked example of the trade-off.
RevShare pays you a cut of what your players lose, for as long as they play. CPA pays you once, up front, for each player who signs up, deposits and plays enough to count. That's the whole difference in two sentences, and which one pays more depends almost entirely on the kind of traffic you send.
Here's how each deal really works, where each one can catch you out, and how to decide, using the numbers from our own affiliate program as the example.
How RevShare pays
On a revenue share deal you earn a percentage of the net gaming revenue your players generate, every month, for as long as they're active. Our tiers run from 25% below $5,000 of monthly NGR up to 50% at $50,000 and above, and new affiliates get 50% for their first two months regardless of volume.
The upside is that a good player keeps paying you. Someone you referred in January can still be earning you commission a year later. The downside is that you share the bad months too. If a player wins big, NGR can go negative, and under negative carryover that loss comes off your balance before the next payout.
How CPA pays
CPA, cost per acquisition, pays a fixed amount for each qualified player. With us a player qualifies once they register through your link and meet a minimum deposit and a minimum level of play, and each player can only count once.
The catch is in the detail. CPA amounts are agreed individually with your affiliate manager rather than published, and each conversion is also graded by the player's location and network. The agreed amount is paid in full for the top tier, at 60% for the middle tier and at 20% for the bottom one, and players whose location can't be confirmed land in the bottom tier.
What CPA gives you is certainty. Once a player qualifies you're paid, and whatever that player wins or loses afterwards isn't your problem.
A side-by-side example
The numbers below are invented to show the trade-off. They aren't our CPA rates. Say you send 20 players who all qualify, and over a year they generate $12,000 of NGR between them.
On RevShare at 25%, that year is worth $3,000, paid out month by month as the NGR comes in.
On a CPA of $100 a player, you'd get $2,000, all of it early, whatever the players do next.
Change one assumption and the answer flips. If half those players stop after a month, RevShare earns far less. If a couple turn into long-term regulars, it earns far more. That's the real question: how long do your players stick around?
Which suits your traffic
RevShare tends to reward audiences that trust you and come back, such as content sites, communities and streamers. CPA tends to suit traffic you pay for, where you need your money back quickly and can't wait a year to find out what a player is worth.
If you're new and unsure, the launch offer is a fair way to test it: two months at 50% RevShare shows you what your players are actually worth before you commit to a structure.
Hybrid deals
A hybrid pays some CPA up front plus RevShare on top. With us, every tier can be combined with CPA, and the RevShare rate is lowered depending on the CPA agreed. It's a middle path: less risk than pure RevShare, more long-term upside than pure CPA.
Questions to ask before you pick
How is NGR defined, and what's deducted before the percentage applies?
Is there negative carryover, and does it reset or carry forever?
What exactly qualifies a CPA player, and how are locations graded?
When are payouts made, in what currency, and above what minimum?
Our program pays on the 1st of each month in the crypto you choose, with no admin fees and the network fee covered. The full breakdown is in the crypto casino affiliate program guide, and you can apply on the Jacks Club affiliate program page.
Common questions
What is RevShare in affiliate marketing?
A revenue share deal pays you a percentage of the net gaming revenue your referred players generate, usually every month for as long as they keep playing.
What is CPA in casino affiliate marketing?
Cost per acquisition: a one-off payment for each referred player who registers, deposits and plays enough to meet the program's qualification rules.
Is RevShare better than CPA?
Neither is better in general. RevShare pays more when your players stay and play for a long time; CPA pays more when they don't, and it pays sooner.
What is a hybrid affiliate deal?
A mix of the two: a CPA payment for each qualified player plus a reduced RevShare percentage on the revenue they go on to generate.